Questionnaire

These are 4 of the people we interviewed for our questionnaire. They are all part of our target audience, which is people who listen to indie rock music. We plan on using any feedback we get, by including their thoughts and ideas into our music video, magazine advert and digipak.
Bradley Norris

Digipak Picutres/Plan

Bradley Norris

Synaesthesia

In terms of music videos, when people listen to the music they may imagine certain people, places and things which will be unique to them. In our music video we played the song to several people and asked them to describe what they saw when they heard it. We took on board their answers, and tried our best to include them within our music video.

Bradley Norris

Green Day Digipak Image Analysis

This is my analysis of the images of the front and back pane of the album cover '21st Centuary Breakdown' by Green Day. Instead of analysing the entire digipak I thought it would be useful to analyse the colours and reasoning behind each aspect on both pages. By doing this, it allowed me to come up with some more creative ideas for my own digipak. For example I like the way they have layed out the track listing around the image. I'm going to use a similar technique on my digipak by having an image of a head of a guitar; and where the metal tuning tops are, I will use them as bullet points for each track.
Bradley Norris

Uses And Gratification Theory

Bradley Norris

Green Day Front and Back Cover Analysis - By Lewis Finney

Reception Theory

This is my video of me explaining what Reception Theory is.

During planning of our music video we decided to include reception theory by putting the message of "everyone has a bad day"

What would the dominant group think of the message we are going to get across in our music video?
A dominant group would immediately agree with this message and be more optimistic about it all. So they would see the music video as a form of escapism due to it being someone having a really bad day. What they would encode from the message is that they would see someone having a much worse day then they are having.

What would the negotiated group think of the message we are going to get across in our music video?
These people would have an opinion about this statement, but they can vary from agreeing to disagreeing. Also they wouldn't be very interested in the music video. This could be down to the fact that maybe it isn't their type of music.

What would the oppositional group think of the message we are going to get across in our music video?
These are the lot that can be split into to disagreeing factors. One being that no-one else has a bad day but they themselves do and that they are the only people to have bad days. Two being that not everyone has bad days because they don't as their lives are perfect. As you can guess, these people completely disagree with the message.

By Lewis Finney