During planning of our music video we decided to include reception theory by putting the message of "everyone has a bad day"
What would the dominant group think of the message we are going to get across in our music video?
A dominant group would immediately agree with this message and be more optimistic about it all. So they would see the music video as a form of escapism due to it being someone having a really bad day. What they would encode from the message is that they would see someone having a much worse day then they are having.
What would the negotiated group think of the message we are going to get across in our music video?
These people would have an opinion about this statement, but they can vary from agreeing to disagreeing. Also they wouldn't be very interested in the music video. This could be down to the fact that maybe it isn't their type of music.
What would the oppositional group think of the message we are going to get across in our music video?
These are the lot that can be split into to disagreeing factors. One being that no-one else has a bad day but they themselves do and that they are the only people to have bad days. Two being that not everyone has bad days because they don't as their lives are perfect. As you can guess, these people completely disagree with the message.
By Lewis Finney
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