Research into alternative rock genre for planning our own music video and which will work best.
Alternative rock is a genre of rock music which emerged from
independent music in the 1980’s and became widely popular by the 1990’s.
Most of the alternative rock subgenres had achieved minor
mainstream notice, but most alternative bands commercial success was limited in
comparison to other genres of rock and pop music at the time and most acts
remained signed to independent labels and received relatively little attention from
mainstream radio, TV or newspapers.
With the breakthrough of alternative rock band Nirvana and
the popularity of the grunge and Britpop movements in the 199s, alternative
rock entered the musical mainstream and many many alternative rock bands became
successful, for example 30 seconds to mars which was a group formed in 1998
have released 3 studio albums.
30 Seconds to
Mars' music has been associated mostly with progressive rock, progressive metal and post-grunge, but they have also included screamo,
emo, space rock, synth rock and post-hardcore into
their music. They have been compared to Pink Floyd (who were an influence on
their work) and Tool because of their use of philosophical and spiritual
lyrics, concept albums and their use of experimental music.
Today alternative
rock bands are not popular in mainstream music, and therefore it is a
possibility for us to be able to use this genre of music as we could find an
unsigned artist and get their permission to use their song, however we have
decided not to use alternative rock as our choice of band because there is such
a niche target audience it would be difficult for the research and planning of
our music video production.
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