Artists such as avril lavigne go against this theory as she's portrayed in the media as a skater chick to go against the norm of mainstream artists such as katy perry and rihanna as sex icons for the male gaze, to create a subculture for her target audience (teenagers) to enjoy her style of music rather than having fans because of being branded as a sex icon and having that as the selling point of her music so that the audience are listening because they like the song, however avril lavigne is getting success in other ways because she has her own brands of perfume being a actress and a fashion designer which helps promote her in the music industry, I think shes created her representaion to stand out in the music industry because of all the compettion to be succesful but shes created her own brands to help her without having to be a sex icon or releasing new singles every month so shes not like most other mainstream female artists.
Saturday 15 September 2012
Anthony Giddens
Artists such as avril lavigne go against this theory as she's portrayed in the media as a skater chick to go against the norm of mainstream artists such as katy perry and rihanna as sex icons for the male gaze, to create a subculture for her target audience (teenagers) to enjoy her style of music rather than having fans because of being branded as a sex icon and having that as the selling point of her music so that the audience are listening because they like the song, however avril lavigne is getting success in other ways because she has her own brands of perfume being a actress and a fashion designer which helps promote her in the music industry, I think shes created her representaion to stand out in the music industry because of all the compettion to be succesful but shes created her own brands to help her without having to be a sex icon or releasing new singles every month so shes not like most other mainstream female artists.
Role models
2) Role models
Lily allen argues that she's not a role model
to society and she produces music because that's her job and that she doesn't
want to be idolized and therefore wont alter her behaviour for her target
audience and will do what she wants to do.
Geri Halliwell argues that the government need to approve of more positive role models for young females to idolize because of the increased rate of crime and drug use of people copying their idols such as Amy Winehouse and Lily allen who have both appeared at live concerts drunk and are openly shown within the media being drunk and on drugs.
I disagree with Lily allens argument that she's not a role model as choosing that career is going to make people look up to you because your'e in the media portraying a certain lifestyle to fans and younger generations looking up to her, meaning that its inevitable to not be a role model.
The government proposed that they want the media to promote positive role models for young women which intented to encourage teenagers to reach their full potential. It is shown that it is essential to young girls development to have a positive role model, and young girls out-perform boys throughout their teens however they fail to reach their potential and the government want to investigate into this from the way artitsts (teenage role models) are portrayed in the media and so the Government formed an 'approved group' of female role models. This was critiscied in the media as 'no youngster would be seen dead with a government approved role model' and would therefore mean the teenagers would rebel and go against these positive role models.
I think it is important artists to be portrayed as positive role models as this will influence society.. however music videos are portraying more artists negatively (females as sex icons, partying and getting drunk or doing drugs and males as gangs and involved in crime) although there are some positive role models for example greenday who promote political awareness.
Geri Halliwell argues that the government need to approve of more positive role models for young females to idolize because of the increased rate of crime and drug use of people copying their idols such as Amy Winehouse and Lily allen who have both appeared at live concerts drunk and are openly shown within the media being drunk and on drugs.
I disagree with Lily allens argument that she's not a role model as choosing that career is going to make people look up to you because your'e in the media portraying a certain lifestyle to fans and younger generations looking up to her, meaning that its inevitable to not be a role model.
The government proposed that they want the media to promote positive role models for young women which intented to encourage teenagers to reach their full potential. It is shown that it is essential to young girls development to have a positive role model, and young girls out-perform boys throughout their teens however they fail to reach their potential and the government want to investigate into this from the way artitsts (teenage role models) are portrayed in the media and so the Government formed an 'approved group' of female role models. This was critiscied in the media as 'no youngster would be seen dead with a government approved role model' and would therefore mean the teenagers would rebel and go against these positive role models.
I think it is important artists to be portrayed as positive role models as this will influence society.. however music videos are portraying more artists negatively (females as sex icons, partying and getting drunk or doing drugs and males as gangs and involved in crime) although there are some positive role models for example greenday who promote political awareness.
Wednesday 12 September 2012
Music Genre: Dubstep
Dubstep is a fairly new genre of music that originated in South London, England. The earliest release of a dubstep song dated back to 1998. Originally the music was described as dark, more experimental, and instrumental dubbed (The “wobbing” you hear from a general dubstep song) remixes. Since then it has evolved into a much more upbeat, rave-type sound. In 2001, dubstep music began to be showcased and promoted at London’s night club Plastic People. This started a massive increase in popularity of the genre. Dubstep started off as an underground scene, but as its popularity built, mainly in the late 2000s-early 2010s, it became more mainstream and acceptable to listen to it. A very early support of the sound was BBC Radio 1 DJ John Peel, who started playing it from 2003 onwards. In 2004, the last year of his show, his listeners voted 3 dubstep artistes in their top 50 for the year (Distance, Digital Mystikz, and Plastician). Dubstep came out of the small scene it was created in and became more mainstream in late 2005-early 2006. In fact, around this time, many websites devoted to the genre appeared on the internet which massively helped the growth of the scene, an example of one of these websites is dubstepforum. But, as well as websites, music magazines picked up on the increase in popularity in the genre. A magazine called The Wire has a regular feature entitled “The Month In: Grime/Dubstep”. In January 2006, BBC Radio 1 DJ Mary Anne Hobbs started championing the genre, beginning with a show devoted to it called “Dubstep Warz”, this pushed the popularity of the genre even further! Around 2008/09 the genre became more commercially successful within the UK, with many more singles and remixes entering the charts. Also, pop artists started using dubstep as the backing tune to some of their songs, such as Boucne & Boom by Box Bottom (which also featured in a Vimto advert). In 2010, something massive happened to the genre. A new artist whose music genre was called “Brostep” (a branch of Dubstep, much heavier and ‘ravey’) hit the scenes and set the popularity off the scale. His name is Skrillex, and to-date, is the most popular dubstep/brostep artist. The rise of Skrillex and the genre brostep helped increase the popularity more worldwide, with his own tours in the USA, Spain, Brazil, and the UK all selling out.
By Lewis Finney
By Lewis Finney
Saturday 8 September 2012
Digipak Analysis - Bradley
This is the digipak for the album 'Day and Age' by The Killers. They are an indie rock band, hence why I chose this digipak.
On the front cover the band name is clear, bold and bigger than the album name. This might be because the band wants fans to recognize them and to draw in new fans as it stands out from it's size. For our digipak we will probably make the font of the band name bold and big, as this will draw in new members of our target audience.
For the next two inside pages there are pictures of band members. Fans are more likely to buy the album, therefore most consumers will recognize the band members. Fans also like to see pictures of band members because they are role models, so the digipak provides them with various pictures to associate them with. In each self portrait there is a mosaic portrait. This could give off the impression that it is designed this way to make the individuals look more important. For example in Roman times only people of high importance were drawn or painted in mosaic. For our digipak we will include pictures of the band but they will be pictures of them performing in the music video. By doing this, audience members who have seen the video will be able to recognize the band, furthermore if they have seen the band in the pictures they will be able to recognize the band in the music video as well.
The third double page spread is a photo of the band members and various details about the production of the item. The photo has been put there as it is another example of the way the band is portrayed and it allows the audience to relate to them. For example if fans have bought previous digipaks, they may have seen older photos of the band, so this new photo allows the audience to see how the band's image has changed or not changed. On the second part of the double spread it has the names of the band members, the record company they are associated with, who the digipak was produced by, the engineer, who it was mixed by and assisted by, additional engineering and specific songs, the management of it, booking, legal, A&R administration, marketing, business affairs, business management, mastered by, artwork/painting, band photo, package design, art/package coordination, package production and how to get info on tour dates, fan clubs and more on their website www.thekillersmusic.com.
The purpose of having this information is so that each person involved in creating the music and product gets recognized.
For our digipak we will probably put all the details of the people involved, on one page in a small section like in this digipak. The reason for this is because fans may not be interested in these aspects, so it doesn't take up unnecessary space. However details on how to access to tour dates and gig dates will probably be bigger as they will be more important to this band, as it is not as popular as "The Killers".
The next two double page spreads are also pictures of the band members. By putting them after the photo of the band it splits it up nicely so that consumers aren't just flicking through portraits of the band members the entire time. Again these are there to show the importance of the band members and it allows the audience to recognize them.
The back page includes the Track listing, the barcode, the logo of the record company(vertigo) and the record company's website. It also has the official band website, copywriting details, and the barcode. The purpose of having the company's website is so fans can visit it and it may allow them to find similar artists that they may begin to listen to. The band website has been placed on the back because most consumers will look straight at the back of the product. This encourages more people to visit the website. The copyright details are there just for evidence and the barcode allows electronic notifications of when and where the album was bought. It makes it easier for each store to keep track of how many albums have been bought each day and for what price.
In terms of our digipak we will have the track listing on the back as well, as this is a universal trait for most artists. The barcode will be on the back rather than the front as this is also universal. The copyright details will be kept to a minimum size as these are not essential for the consumers to see.
Bradley Norris
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